Let’s face it, being a realtor isn’t child’s play. You deal with varying demands of clients, and at the same time, try to follow up with prospects, keep up with the latest news in real estate, and create content for marketing among many other tasks. It’s one of the most competitive in the business world today. Nevertheless, people still excel, crush targets and perform well.
So, what is it about top-performing real estate agents that separate them from the rest of the pack? It’s their habits!
5 Habits of Highly Effective Real Estate Agents
Manage your time to get ahead!
An effective real estate agent is not passive, holding a belief that he or she is at the mercy of the market! Proactive agents are those who understand the value of their time, they understand the concept of supply and demand, so they feel the need to be proactive.
One significant way you can be a proactive realtor is by assigning enough time to key factors like lead generation, and follow-ups, and being well-prepared to have productive meetings with clients and prospects. The key is not to prioritize what’s on your schedule but to schedule your priorities.
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Begin With The End In Mind
Deal with issues before they arise.
Always keep a clear picture of the end goal, what you want to do is not just close deals but give value to your clients. The better you organize your time, the more time you have available for clients, the more closed deals, and the faster you achieve your end goals.
Prepare to deal with issues before they arise, and learn about the property you’re trying to sell before inspection or meeting, so even before your client asks, you already have the answer!
Put First Things First
Relationships before sales
An effective agent puts relationships first. Why? Because there can be no sales without good business relationships! If you poison the relationship, you will poison the sale. Cultivating the relationship is facilitating the sale. Ask questions, and be a good listener, as this will enable you to prioritize your client’s needs and give them appropriate options.
Honor your clients’ time, because If you value their time, they will value you. You can also build good business relationships by having effective and timely communication with your clients.
Emphasize positives and deal with negatives
Any property will have certain pros and cons. Emphasize positive selling points by displaying them in their most attractive light, as for the negatives, an effective real estate agent will not minimize them, but rather deal with them.
Effective agents possess a problem-solver mindset: if you can bring solutions, you can turn negatives into positives!
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Seek First To Understand, Then To Be Understood
Let knowledge drive your negotiation
Effective realtors are more attentive to the client’s needs and adapt to specific needs. Understanding what your client needs, would help you with what to recommend to them.
Learn everything you can about all things real estate: the jargon, the overall market, the neighborhoods, architecture, amenities, and all the important statistics.
In the end, local knowledge about the property and location is of utmost importance! Clients will see you know what you’re talking about, giving you an edge over your competition.
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Remember, success takes time. There is no effectiveness without hard work, but by following the steps, you can enjoy a long career as a real estate agent.
Being an effective real estate agent requires mentorship, and constant improvement in your skills and expertise so you don’t get left behind. You should have a mentor, attend training and events, read books, and listen to or watch video and audio materials that would help sharpen your skills. This is how you develop effective habits for a successful real estate agent.
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