Over the past ten to fifteen years, technology has become an inevitable phenomenon that has changed the way we live and do business. Technology has brought about diverse changes in our industries that we must key into to stay relevant. As a real estate agent, learning how to maximize technology can make or mar your career in these times of technological advancements. Keep reading to find out how you can maximize technology in carrying out your transactions.
See also: How to Become a Luxury Real Estate Agent in Nigeria
How Real Estate Agents Can Maximize Technology
Real estate agents play a major role in moving the industry. At the heart of every real estate development company is the quest for more sales and larger turnover profit. Real estate agents make that happen. As a realtor in Nigeria, how can you begin to maximize technology in closing deals and establishing valuable business relationships for subsequent profit-making opportunities?
Mobile Optimization
In these times, a mobile phone that can surf the internet is a must-have, and what better way to reach potential clients than by utilizing mobile devices. This also means that your websites are mobile-friendly giving prospects access to see your offerings and increasing your chances of closing more deals. Mobile devices are products of technological advancements and as a realtor, you cannot afford to ignore such powerful tools.
Online Applications
There is almost an app for everything on the internet today. From helping you sleep to measuring how many calories you’ve burnt in a day, apps have come to stay in our digital world. As a realtor in Nigeria, you can harness a number of these apps to help you monitor your activities and operations, ensuring you are always reachable and available to your clients at appropriate times. Some of these apps can also help you match properties to prospective clients based on expressed preferences, help you follow up on your clients, and also get new leads.
Email Marketing
Statistics show that over four billion of the world’s population have email accounts. This is proof that email marketing is a strategy that cannot be overlooked. You can contact prospective clients and keep them abreast of new property listings that could interest them via emails and newsletters. These could be sent at intervals and have proven to be an effective way of building good customer relationships and establishing trust and credibility as a real estate professional.
Social Media
Social Media is one of the best things that has happened to our world in the past two to three decades. It has turned the world into a global village and created so many opportunities and avenues for individuals and businesses. With social media, you can conduct business transactions with teams and individuals thousands of miles away from your physical location. As a real estate agent, you can maximize social media in establishing yourself as an authority and trusted person people would want to do business with.
Professionally Designed Websites
Websites help you establish a differentiated presence on the internet. High-quality images and videos are the rule of the game in real estate and should be critical components of your website. When prospects are seeking to learn more about you, your track record, and your referral notes, your website is a good place for them to get started as it should contain all of this information and more.
Read more on The Impact of Digital Marketing on Real Estate
Technology is a powerful tool that realtors must utilize to stay relevant in the real estate industry. When you can successfully do this, you are well on your way to becoming a successful real estate agent.
MKH Investment Limited is a fast-growing real estate company focused on delivering excellent real estate services to clients within and outside the shores of the country. You can contact us by clicking here for more information.